Pioneering the Metaverse" Episode #4

Published 12/21/2023 "Pioneering the Metaverse" Episode #4 - Web2 Brands Need a Metaverse

The latest episode of the series "Pioneering the Metaverse," which explores innovative initiatives in the world of the Metaverse, features Stefano Battiston, Head of Marketing Communications for the Alfa Romeo F1 Team. He and Samir Morani discuss in depth how traditional brands can use the Metaverse to augment their offerings and enhance fan engagement and user experience. Stefano will discuss in detail the natural partnership between the Alfa Romeo F1 Team and Everdome, the background behind its formation, and why they want to be a pioneering brand in the Metaverse.

About Everdome:

Everdome combines hyperrealistic production values with accessibility to bring a true Metaverse experience to a wider audience. Our goal is to bridge the gap between Web 2 and Web 3, giving brands, companies, and individuals access to this innovative new technology, seamlessly connecting the digital and physical worlds. In summary, traditional brands like Formula 1 are embracing the metaverse, reaching and expanding new audiences through immersive experiences and unique content.

Exploring the Metaverse:

1. Traditional brands, especially those like F1, are looking to leverage the metaverse to reach new audiences and partners. This is done by overcoming initial hesitancy through direct experience and advancing creative application. To help you understand and overcome your fear of the metaverse, the Head of Marketing Communications for the Alfa Romeo F1 team will share his experience in this area.
2. Metaverse offers endless possibilities for fan engagement and virtual experiences. This includes a global reach that impacts future generations. Metaverse can bring fan engagement and experiences into people's homes and expand the reach to a global audience. In addition, experiencing a VR metaverse for the first time can feel like being in a video game, and as the technology evolves, there are endless possibilities for exploration and use.
3. F1 and Alfa Romeo are expanding their reach and engaging with new audiences through unique content and experiences. Reaching new audiences is especially important in the gaming community, and this is achieved through ratios that influence gameplay, for example. It also brings the younger generation into the world of Formula One and the Metaverse, creating new fans and inviting families to watch the races together.
4. Pioneering in the Metaverse requires taking risks and being open to collaboration without fear of failure. This presents opportunities for both startups and traditional brands. Meeting skilled professionals in the field of Metaverse helped guide and collaborate in the development of the experience, and together we explored opportunities and ways to apply them.
5. When entering the metaverse, it is important to define your marketing goals, start small, and focus on creating the best experience. Understanding the basics of the metaverse, thinking big but starting small, and creating the best experience through trial and error is key.
6. Companies need to adapt to the metaverse, hire experts, and create unique experiences to overcome physical limitations while connecting with fans. Not everyone is interested in the metaverse, but it is important to hire experts and agencies to help navigate the new digital landscape. Understanding the benefits of the metaverse and creating unique experiences can create new revenue streams and branding opportunities.
7. Immersive experiences in the metaverse are essential for Web2 brands to attract new audiences and fans, innovate, and engage with different audiences. Headsets are still the biggest barrier to the metaverse, but there are already great experiences and interactions with people that can be created virtually.
8. The Web2 brand is pushing the boundaries of the Metaverse, and while the biggest barrier is the availability of headsets for the general public, there are already impressive experiences and opportunities available. Once headset availability is realized, the technical and experiential aspects are already impressive. The hardware needs to be smaller and Apple's new release looks bigger, but the metaverse needs to be tangible for everyone.

What is EVERDOME?